"As a creative designer you'll need to listen to clients and understand their needs
before making design decisions and executing a project."

Working either for an agency or in-house for the marketing department of a company, my responsibility includes establishing the visual identity of an organisation and creative output.
Commonly working on advertising and branding campaigns through a variety of platforms such as Illustrator, Photoshop, 3D modeling and animations. I work on product, packaging and animated commercials.
Leading a team of graphic designers, web designer and copywriters who execute the projects they conceive is a routine duty.

Following is just the brief list of my day to day task:

• Develop concepts for advertising or promotional campaigns.
• Pitch ideas to clients if working for an agency or present to directors if working in-house.
• Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible.
• Keep clients abreast of progress and answer their questions, storyboard or translate ideas to the creative team of art directors and designers.
• Lead multiple projects from conception to completion in accordance with deadlines.
• Evaluate and, if necessary alter, the content of projects before completion.
• Hire, develop and manage the creative team.
• Ensure all the organisation’s or client’s visuals are consistent with the overall brand.

Key Skills:

• Creativity skills: First and foremost as a creative designer, I had to be good at creating concepts for others to work on. I have a keen awareness of current trends in advertising and graphic design.
• Communication and presentation skills: They need excellent communication (written and verbal) and confident presentation skills in order to pitch ideas to clients or directors and also explain their ideas to members of their creative team.Excellent interpersonal skills are a must. They need a clear creative vision while remaining open to others’ ideas.
• Leadership skills: Creative Designer need leadership skills in order to hire, develop and oversee their creative team.
• Digital and graphic design skills: Extensive knowledge of graphic design and relevant software is vital. Familiarity with film-making techniques is very useful. Video editing, copy writing and HTML skills are usually needed.